Marketing to baby boomers is key to success in an internet business.  Paul Zane Pilzer is a world leading economist and a New York Times best selling author, who predicted the growth of the E-commerce industry before it even existed. He has stated in his new best selling book, "The Next Trillion", that there are three storms brewing right now

Home Based Business - The Wellness Industry - E-commerce

Dr.Pilzer says that over the next 10 years these 3 components will come together to create the "Perfect Storm". He explains in his book, "Unlimited Wealth", that in the future the greatest fortunes are to be made in the distribution of products, and geared towards the aging baby boomer generation. He defines our traditional Health Care Industry as The Sickness Industry...He also states that over half of the population is now taking a pro-active approach to their health and have been over the past 5 to 10 years!  Set your physical wellness goals. He is predicting the Wellness Industry will become a TRILLION dollar industry by 2010!

We have over 700,000 doctors in the U.S. we are spending $1.3 trillion on health care - that is MORE then the total Gross National Product in 124 out of the worlds 130 industrial countries.

What are we getting for that money?  The United States leads the developed world in deaths from heart disease, prostate cancer, breast cancer, colorectal cancer and diabetes. In 1968 we declared a war on cancer, sadly by 1994, the Journal of the American Medical Association declared the war on cancer a failure. In all age groups, cancer incidence is increasing. Few new, effective treatments have been devised for the most common cancers. In spite of many benefits of medicine, adverse drug reactions are the #4 cause of death in the United States! Remember, that one Trillion dollars, DOES NOT INCLUDE any of the billions of dollars of crossover spending from the Sickness industry by people who are buying supplements to get OVER their illness.  Baby boomer health will prove to be big business.

In conclusion Paul Zane Pilzer states the following -

"Anyone who positions himself to take advantage of supplying wellness information and/or products....stands to make a literal FORTUNE in this decade.....So to sum this up everybody....if you missed out on all the other big dotcoms, that come around every few years, you really have positioned yourself with the perfect vehicle......"